Haven't you heard? The espresso martini is DEAD.

Haven't you heard? The espresso martini is DEAD.

The challenge: Make Swiss Miss appealing to an older audience.


What do they have that kids don’t? The freedom to drink.

The REBRAND:

Adding elements from the original Swiss Miss logo with mountains and cursive-like font to honor their original heritage, while bracing for a new era of Swiss Miss. It was important to us to incorporate other odes to their original product, such as chocolate browns and blue hues.

  • Twist Miss mix- just add alcohol and shake

  • Matches

  • Cocktail kit box

  • Canned cocktails